A hero image is a website design term used to describe an oversized image at the top of a web page. Sometimes called a 'hero header', it serves as a users first glimpse of our company and products because of its prominent placement towards the top that usually extends full-width. Style tiles are a visual reference to the design language of a website. They help tell a story through fonts, colour and style collections, and when viewed in combination with other UI elements, they define that story in an accessible, client-friendly manner.