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Episode 120

Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement

63 minutes · August 1, 2019

Scott Goodson

Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever.

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